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SkyWire Media has just released a new online do-it-yourself Text Message (SMS) Marketing platform,MobiMantis. Watch this beginner’s video tutorial to see how simple and easy to use this new medium is, and opt-in to receive an offer to extend your 14-day free trial to a full 30-day free trial. No strings attached! Sign up for your free trial at www.MobiMantis.com

MobiMantis allows you to send out mass text messages to your customer base. Include dynamic coupons in your offers to effortlessly verify,  redeem, and track directly on your Point of Sale (POS), or use our online widget to do so. Use up to 2 different keywords to enhance your current marketing initiatives. Seamlessly promote your campaigns on Facebook, Twitter, or by use of QR Tags. The possibilities are endless with MobiMantis, so sign up today to stay Simply Connected with your customers! 

Click the following link to watch the video tutorial:

 MobiMantis Tutorial

Continue reading »]]> KeyLime Cove has selected the SkyWire Media Rooms Connect™ solution to provide a rooms ready alert and marketing Opt-in service to guests at their popular resort, located just north of Chicago in Gurnee, Illinois. This service will allow early arriving guests to do a partial check in while they wait for their room to become available. An SMS text message will automatically notify the guest when the room enters a “Ready” status in their PMS (Property Management System).

Las Vegas, NV (PRWEB) January 12, 2012

SkyWire® Media, Inc., a global SMS text marketer, Mobile content enabler and Mobile Application Development company, announces a strategic partnership with KeyLime Cove®, a world class, award winning, tropical themed waterpark resort and family fun spot that offers a complete year-round resort vacation experience.

KeyLime Cove has selected the SkyWire Media Rooms Connect™ solution to provide a rooms ready alert and marketing Opt-in service to guests at their popular resort, located just north of Chicago in Gurnee, Illinois. This service will allow early arriving guests to do a partial check in while they wait for their room to become available. An SMS text message will automatically notify the guest when the room enters a “Ready” status in their PMS (Property Management System).

“We are pleased to partner with SkyWire Media to provide our guests with convenient notifications on their smartphones,” said Dale McFarland, general manager of KeyLime Cove. “Although our check in time is 4 p.m., we have always invited guests to arrive as early as 1 p.m. on the day of their arrival to start enjoying the resort. The new “Ready” status allows guests an added convenience of knowing the exact time their room is available.”

KeyLime Cove has also selected Mobile Connect™ and Coupon Connect™ which features SkyWire’s patented mobile SMS and viral technology of event based triggers. The “Rooms Ready” message triggers the arrival of new mobile offers to the guest for redemption in: waterpark, retail, spa or food and beverage outlets. After the guest checks out, additional offers can be sent when they Opt-in to receive them. These enterprise offers are integrated with their POS (Point Of Sale) system which closes the loop for marketing, provides detailed accounting for finance and helps prevent fraud. “Our patented event based triggers allow our clients to segment, target, and market to the guests onsite” commented Thomas Castleberry, Chief Operating Officer at SkyWire Media, Inc., “This level of engagement with the property allows the brand to stimulate and capture more revenue through mobile marketing solutions.”

The Mobile Connect™ Product Suite provides seamless integration to: POS terminals, property management systems, guest tracking and customer resource management databases. Armed with the capability to create mobile triggered events, advantaged enterprises can auto-schedule messages to be sent out to specific segmented databases of targeted customers based on specific time frames and other individual designated preferences.

Additionally, KeyLime Cove has selected Table Connect™, a restaurant table wait management tool. Now, a variety of food and beverage locations on the property can alert guests when their table is ready for them to be seated. The Paradise Mist Spa™, located on the main floor, with a private entrance for local and non-hotel guests to use, will also be able to utilize this mobile paging system to alert guests when their treatment room is available.

About SkyWire® Media — (http://www.skywiremedia.com) — SkyWire Media, Inc. develops integrated, mobile-centric applications allowing hospitality service providers to reach customers via real-time SMS text messaging. SkyWire Media’s Mobile Connect™ Product Suite is designed to reduce marketing costs, generate revenue and enhance guest service. Mobile Connects™ modular solutions include: Mobile Connect™, Rooms Connect™, Table Connect™, Progressive Connect™, Poker Connect™ and Emergency Connect™. In addition, SkyWire Media also develops Mobile Applications and provides Workforce Dynamics™, an integrated labor management solution designed for hospitality. For more information, text ‘SKYWIRE’ to 56242, visit them on the web athttp://www.skywiremedia.com or contact a sales representative at (866)-514-5888.

About KeyLime Cove Indoor Water Resort — KeyLime Cove is an island-inspired family vacation destination less than an hour drive from Chicago and Milwaukee. As The Official Resort of Six Flags Great America, the year-round resort features 414 suites and staterooms and offers a complete family vacation without ever leaving the property. Created to be an American coastal experience just a short drive from home, the resort’s entertainment and amenities include a 65,000 square-foot, 82-degree tropical-themed waterpark; 8,000 square-foot arcade; multiple restaurants including D.W. Anderson’s Eatery and Ice Cream Parlor and The Crazy Toucan Margarita Grille with live entertainment; Paradise Mist Spa; The Enchanted Lagoon Kids Spa; and 6,000 square feet of banquet and meeting space. An abundance of fun is found around every corner, including the uniquely themed interior, arts, crafts, interactive festivities, shops and street vendors. For reservations, visit keylimecove.com.

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When making the decision to go mobile, there are so many different questions that start popping up! What company should I use? How many texts should I send out per month? How do I get more subscribers? What more can I do with my campaign? etc! …The questions are endless!

Following are 10 tips to those of you running a text campaign, or considering the idea! My hope is that these tips may shed light on some of your questions surrounding Mobile Marketing.

Tip #1: Shop Around!

This may come as a surprise to some, but Mobile Marketing companies are not identical in what they have to offer! For instance, SkyWire Media has been awarded patents on some of our mobile technology, allowing us to provide services that no other Mobile Marketing company could provide.

Be sure to find a company that completely fits the scope of your needs. The nine tips that follow should give you a good understanding, and outline of what to ask or look for when choosing your Mobile provider.

Tip #2: Incorporate Social Media 

Social media outlets such as Facebook or Twitter can be great way to advertise participation into your SMS campaigns. Did I mention this is FREE? Far too often I see people miss the boat on this one. So you have 500 likes on your Facebook page and just launched your SMS marketing initiative? What better way to get people involved with your SMS program than to post or “Tweet” it to people who already like you.

Tip #3: Use Mobile To Your Advantage!

As outlined in my “Helpful Hints To Track Your Marketing” blog, mobile marketing is a great tool to enhance and track your non-mobile marketing initiatives.  By using multiple keywords, for instance, you are able to view the traction each form of your non-mobile marketing is obtaining.

Tip #4: Be Consistent!

Be sure to tell your subscribers how many texts that you will be sending out per month when they opt-in.  On top of that, pick a day of the week, or date of the month to send out your offers and stick to it. Your customers will expect to hear from you, and will be sure to look out for your texts. Consistency is a sure way to keep your opt-in numbers up, and your opt-out numbers down.

Tip #5: DO NOT SEND TEXTS IN ALL CAPS!

I have received messages from multiple companies offering me a great deal, BUT IN ALL CAPS! I feel like they are yelling at me, and as a customer, I don’t think that I deserve to be yelled at!

Tip #6: No Risk, No Reward

Don’t be scared to try out new ideas with your SMS initiatives. SMS is one of the most cost effective ways to provide new promotions or incentives to your customers. There is nothing worse than spending hundreds of dollars on new print or other media ad promotions just to have it not do as well as you hoped. Then you are left with those questions of what went wrong? Was my promo not good enough? And with out any real way track to your success.

SMS gives you the ability to evolve your marketing with out braking the bank and take a few risks in the process. Wouldn’t you rather spend $50 to reach 1000 people, than spending several hundred dollars to only reach several hundred people? You can now afford to think outside the box with SMS.

Tip #7: Mix It Up

Letting your mobile campaigns sit stagnant can hurt you in the long run. It is good to keep things fresh and exciting for your subscribers; this will cut down on opt-outs and provide them with a sense of loyalty. Generally speaking I find that one of the most successful ways to utilize SMS is by pushing out 3-4 unique messages to your subscribers each month. Whether it’s telling them about new happenings with your business or even offering them a little something extra just for being part of your mobile program.

Tip #8: Add Mobile Coupons

Something as simple a coupon inserted into your SMS can have a drastic effect on the success of your overall marting. Giving your subscribers a compelling incentives to participate in your mobile campaigns can be a good way to create loyalty as well as providing the them thing everyone loves “instant gratification”. I’m sure at one point we all have been prompted to go online and print a coupon to get the best deal, am I right? Which can be slightly trying and on one or more occasions just plain forgot you printed it out. With SMS coupons since the subscribers receive it on there cell phone instantly, this provides that instant gratification. And chances are if they don’t use it right away, they will have it with them at any given time (because who leaves home without there cell phone?), just nagging them to use it.

SMS Coupons are also very useful in driving traffic on a slow day. You may just surprise yourself, pushing out that one day only offer can yield you up to 25%+ return (from my experience). Did I mention you can track redemptions in real time?

Tip #9: Enhance, Don’t Replace

SMS marketing is a very low risk strategy and in most cases a high return on investment. But be mindful and don’t not make the common mistake of replacing your entire print or other marketing outlets with just SMS. Let SMS be your truly dynamic component to your current marketing strategies. This can cut down the cost on producing new or changing your current forms of advertisement. SMS provides you the ability to change a promotion a moments notice, and push that to your subscribers instantly. Let SMS close the loop on your marketing strategies.

Tip #10: Give it Time

This is probably the most important tip of all, far to often do I see small businesses just give up on SMS. Why? They just get to impatient to see the results, some giving up after just a couple weeks. A realistic time frame to cultivate a successful SMS campaign takes around 90 days. Be patient and don’t give up.